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Mich (who has the painful task of being are drinks/wine specialist amongst other things) sent me this great case study of how PR helped Yuppy Yuppie Chef (not a client of Atmosphere I hasten to add). It’s from the highly recommended Ideate blog. I’m tempted to send this all of our clients. It’s a shame that most PR campaigns aren’t this measurable (PR is pretty much the only marketing route these guys used and they we’re going from just about a standing start).
