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Back in the day there were these things called Video news releases (died somewhere in the late nineties). PR speak for horrid corporate videos that you’d force on broadcast journalists in the hope that they’d stick it on TV. They blinked at you in confusion and the client coughed up lots of money. They were rubbish frankly. PR’s put down the video cameras and went back to doing something more useful.
But seems all of a sudden we’ve picked them back up again. Nicely the rules have changed and they’re starting to make more sense given the rise of online video and cheaper production costs.
We produced a five episode series of video blogs for Triumph International (see below). Its a no brainer really – we’re running a lingerie design competition ending in a catwalk show featuring some of South Africa’s top underwear models. Lingerie and the internet go together like poppadoms and curry so its working really nicely so far. What was great about the video blog is that it expanded the story – you can see all the behind the scenes work the students did and in a way this is the most interesting thing about the project.
It was also really handy to send to journalists so we could explain quickly what the whole thing was about. I’ve done a couple of these things in surprising diverse industries (property, lingerie, fashion, technology) and can think of many more where it would make sense (wine for example).
Dan
Triumph Inspiration Award (episodes 1 – 5)
HTC Touch launch video (I did this with Nelson Bostock when I was back in the UK last year for a couple of months)
